The Evergreen Niche – How To Sell All Year Round

If you are not familiar with an evergreen niche it’s simple to understand. They earn you more money selling products all year round. The opposite of an evergreen niche is known as a seasonal niche. These are more common around seasonal times.

Some evergreen niches are better than others. They pay more than others. They have more people searching for them and people need them more than others. In this post, I will guide you through some of the time-tested evergreen niche ideas.

A niche market is a small part of a larger market that has its own specific needs, which are different from the larger market in some way.

Select your target audience and identify your niche

  • Photography
  • Travel
  • Lifestyle
  • Decorating
  • Wedding
  • Technology
  • Fitness
  • Music
  • Beauty
  • Food
  • Fashion
  • Weight Loss
  • DIY
  • Sports
  • Relationships
  • Education
  • Adventure
  • Health

The Evergreen Niche & Making It All Work

Learn How To Choose An Evergreen Niche

The make money at home system has become very popular over the years so more people have opted-in to it. This is a great way to start out on the internet. If you have a website that is seasonal, broaden your niche and cover events all year round.

If you study the list above there are hundreds of niches that can come out of one, therefore you’re never going to run out of ideas. Many people struggle with all sorts of mental illnesses, self-esteem problems, and depression. Generally, people are always looking for ways to improve themselves.

Health websites are all over the internet, furthermore, it’s an over-saturated niche. Try to narrow down your evergreen niche to cover one health condition. Health niches are evergreen because there are always people that need help.

When you first start out you can niche down and eventually branch out when you have experienced enough to compete with the marketers in those niches.

The Most Profitable Evergreen Niche

With the list above and the types of marketing niches, the evergreen market can be the most profitable. This is because there is never a shortage of people looking for products and services in these evergreen niches.

Irrespective of The State of The Economy

Evergreen business is where you can operate such business irrespective of the state of the economy such as travel. There is always somewhere in the world at any time you can find sunshine or at least a tropical climate.

Some years ago I once had a hotel booking system for hotels in Thailand, a country that is hot all year round, moreover, you can always find sunshine at various locations. No matter what time of year hotels are often fully booked.

Focusing on various locations around the world for travel certainly is a popular evergreen niche, especially for those that enjoy paradise. No matter what the state of the economy there are always people that can afford a five-star hotel.

The Evidence An Evergreen Niche Works

Wirecutter publishes product reviews for thousands of products and was acquired by The New York Times for over $30 million. It’s affiliate driven. moreover, chooses products from around the world that provide successful sales.

Thousands of its products are evergreen niche driven from where millions of people around the world read their reviews. It’s a proven business, moreover, its products can sell all year round.

Evergreen marketing is an umbrella term for any marketing idea, concept, action, or initiative that will last a long time while staying relevant and practical. Wirecutter has balanced its website’s products that are proven to sell all year round.

Evergreen Funnels

Learn how to incorporate an evergreen niche with the five offer funnel.

Evergreen funnels work well with website automation where your whole set-up from opt-in to a continuity runs on auto to cut out less work. If your products are evergreen it means your funnel can run indefinitely.

The five-offer funnel works well with evergreen products because it’s based on a continued influx of traffic and a simple signup or landing page to harvester emails. With this automatic system, emails can be triggered with a timescale in between each email.

What can be better than a niche that is evergreen, selling all year round built into a system (Five Offer Funnel) that can also run continuously? It’s this that makes the whole selling game easier to control.

There are people making millions of dollars per month doing simple, low-competition, high-demand evergreen products through sales funnels like this.

This is why many people call it “passive” income. Once you set it up, it should be able to run with little day-to-day work by you.

How To Make Your Content Evergreen

Making content evergreen sounds difficult, however, if you think about writing reviews for products with evergreen content it’s timeless and 100% possible. You should be aware of changing times and advancements in technology and culture.

Always make content ready for updates, preparing for change. Choose content that rarely goes out of fashion. Hence, if you publish that content it will still be relevant in 20 years’ time.

However, you should also map out an effective strategy to promote the content organically if you don’t have a budget for paid ads. Whatever the case, work out a promotion plan for any content you desire to become evergreen.

Most of my content here on The 20 Step Affiliate is workable meaning it’s simple for me to adapt to change with my training content. Each time something changes I get to work to update the training. That’s why it’s always up to date.

Join Wealthy Affiliate in conjunction with The 20 Step Affiliate.

The Evergreen Niche & Organic Traffic

It’s possible to create content that will remain relevant to your organic market over time, therefore, is important to build a successful business that will stand the test of time.

Organic traffic is those visitors that land on your website from unpaid sources, known as essentially free traffic.

As something that stays relevant for a long time, evergreen content is an excellent way to boost your organic traffic.

You should never underestimate the value of steady traffic.

Since overall traffic seems to be an important ranking signal, having pieces that bring you steady traffic gives you more room to concentrate on creating new content. This will bring additional traffic to your website.

Paid ads help with ranking for competitive keywords for an evergreen niche and its content. Smaller businesses, on the other hand, need to be aware of their limitations and adjust their strategy accordingly to compete with less money.

Thank You! for taking the time to read about the evergreen niche, moreover, I hope your niche content becomes more adaptable to selling each day, each month of each year.


  1. Reply

    An evergreen niche and topic are paramount for building a successful online business about. It takes time to grow an authority website, but picking a topic that only has a limited lifespan can be detrimental to your chances.

    But it can also be easy to think that picking an evergreen niche means you don’t have to go back and freshen up your content. Picking the right niche is important. Making sure it’s evergreen is outstanding. Ensuring you go back and check on your content and ensuring it stays relevant is the key to long-term success.

    thanks again

    • Reply

      Hi John,

      I agree with you and it’s easier to set up funnels that are automated and sell all year round with evergreen niches so you don’t have to stop and start offers all the time.

      In Friendship

  2. Tom



    This is such an important article right now with the cost of living crisis here in the UK.

    People are in need of a lot more money than they’re used to getting, which means they’re going to need extra incomes.

    One of the ways to do that is through affiliate marketing and through the use of evergreen niches just like to you describing very well here.

    I am going to share this article with friends of mine who I believe you can help. I will let you know their thoughts and if they take action on what you are recommending.

    Thank you for sharing and keep up the great work.

    All the best,


    • Reply

      Hi, tom,

      Thanks for your comment and I agree with the state of the economy at the moment having a business with products that sell all year round is far better. I think automating your online business and monetizing it is far easier to do with an evergreen funnel selling all the time. That way once set up it runs itself.

      In Friendship

  3. Reply

    Thanks for this comprehensive reminder Stephen. I think the advantages of evergreen niches are obvious. (Who wants to experience sales just 3 months in each year?) However, how do you see this in relation to competition? I can imagine that as more profitable (sustainable) niche as higher competition. What are your tips and tricks there? Generally, I am also in an evergreen niche (MMO) but sometimes, you feel that the competition from big guys is heavy. Cheers

    • Reply

      Hi Julius,

      It’s nice to have your comments onboard thanks. The MMO niche is extremely competitive and for that reason takes longer for Google to notice us. However, I have noticed with building this training course with the 20 steps means staying positive, writing great original and helpful content and relying on SEO as a basis of what I write to rank. Some people say it takes 400 hundred MMO posts before you get a reaction from Google, however, this simply isn’t true.

      I am doing just fine with around 18. Whether I write more posts after the 20th is a BIG question. A lot of the competition comes from Microsoft and Bing ads. Unless your SEO is top notch there are always going to be ads to fall back on. Problem with ads you have to spend a lot for competitive keywords. My advice is to try to answer questions for customers, learn how to overcome writing flaws (I Use All-In-ON SEO) and create a niche within MMO that isn’t so competitive.

      In Friendship

  4. Chas


    Hi Stephen,
    Making a niche evergreen is important for consistent sales year round. The seasonal niches are too hard to receive the traffic after the season ends. I like the year round, evergreen approach much better. I think many times people do not think about this, and find out too late how important this is.
    You have given some great thoughts on how to make niches more evergreen. This is an important concept that many people will find very useful.

    • Reply

      Hi Chas,

      I agree with your views, people do forget about the problem with seasonal niches, however, there is nothing stopping people from building a website with more than one seasonal niche to cover the whole year. The only problem is as I mentioned about the funnel system and making your business run around the clock it’s harder to set up for multiple niches or at least more hard work. Thanks for your comment much appreciated.

      In Friendship

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