In this lesson, I’m covering how to embark on the journey to interpersonal affiliate development. The true meaning is to communicate with customers, other affiliates or vendors to gain momentum. Communication these days plays a huge part in the success of an affiliate business.
The development of positive affiliate relationships that develop a sense of trust means learning to communicate well with others.
It’s common in the outside world to build relationships to trust, therefore this applies online too. It’s all so often we express the truth and belief to others about a product, after all, we wouldn’t be selling it if we didn’t believe in product choice, quality and price.
Table of Contents
The Interpersonal Development
Problem-solving, and active communication either non-verbal communication or verbal require a sense of leadership for encouragement.
The three components that control interpersonal development
- Behavioural (Tendency to Approach A Customer)
- Cognitive (Positive Beliefs About the Person)
- Affective (Positive Feelings for the Person)
Interpersonal Affiliate Development
In the business world, affiliates tend to forget a customer can become a friend, moreover a person who trusts. It’s a fact that a customer should and will trust someone that is truthful and communicative.
If we treat our interpersonal affiliate development as we do in the outside world customers will act with trust and belief. The internet needs this for potential customers to choose a product or service.
Other components include affiliation, power, cognition, achievement, autonomy, competence, closure, and meaning needs.
Group Formation, Commitment, and Identity
The internet has been taken over by social media, sharing ideas, thoughts, beliefs and hobbies. These days being social online is a large business, moreover, it attracts others into communities via invite.
A community often depends on members to run the show, create friendships and invite others, therefore helping the community grow. I communicate to other members of the largest community of affiliates on the web always looking for new ideas.
I trust those that have helped me and spoken to me to grow a friendship.
Being involved in group formation and showing commitment to others by identifying where a member needs help is vital. The amount of people that need help in a huge community means a lot of mentors are required.
A mentor often relays information on many levels, therefore covering all learning abilities. Affiliate beginners often shine when offered advice from a stranger who later becomes a friend, therefore a learning curb is completed with sound advice.
How We Develop Via Interpersonal Affiliate Development
There are seven steps almost all businesses around the world utilise, therefore, these exact steps require great communication to succeed. This post is dedicated to one lesson (Interpersonal Affiliate Development) from the 20-Step Affiliate lessons.
Interpersonal Affiliate Development & Networking
Learning how to understand Affiliate Networkers is a great way of making communication work. These are the seven steps toward selling online that your affiliate business should attain.
- Contact
- Communication
- Qualify
- Invite
- Presentation
- Follow-ups
- Conclusion
Without writing a Huge Post I’m going to assist you by breaking down each development from top to bottom in order.
I’m Taking into consideration your website is now content rich or at least you have some posts already completed. You have found various products to affiliate with and you’re ready to contact customers.
Contact
Unless your website runs around the clock on auto with autoresponders to trigger emails for your campaign chances are you will at some point have verbal contact with the customer. Maybe your first port of call with a customer is via phone or email.
At some point there is communication, however, it’s not always two-way communication at the beginning. Your triggered emails may be to sign up customers for a training course to build up your email list, however, an email list holds much value.
As your business grows there may be a time you need to phone your customers for a survey, product awareness or a potential sale.
Communication
If your chosen form of contact is social media chances are you’re building up a network, moreover, creating product awareness. This is where your communication skills run at full throttle answering questions, additionally, directing customers toward a content-rich website.
This is normally a two-way communication with a friend on social media that is looking for advice. It’s great to make contact with a friend, therefore turning them into a paying customer.
Understand that you have to make contact with a customer to communicate and so on …
Qualify
Without contact for communication, you can’t qualify a customer for your offer. To qualify there may be a restriction such as training for advanced learners or an age restriction. There may also be enrollment for an advanced webinar.
Enrollment that requires proof of ability normally comes with a traffic report taken from your website’s analytics. Either way, your communication skills mean talking, emailing or messaging the proof.
Maybe you have made contact and then communicated and qualified a customer via email, therefore adding a new customer to your list. All these skills work in order of need and improve online sales.
It is this interpersonal affiliate development that builds trust.
Invite
Congratulations you have now contacted a potential customer, moreover communicated with them. You have checked to see if they qualify and now it’s time to invite them. Here are a few invite ideas that are common for MMO (Making Money Online)
How to Promote Affiliate Marketing
- Social Media.
- Blogging
- Helpful Videos
- Webinars
- Reviews
- Presentation
No matter what your invite is you need to build a relationship with the customer. You must trust your product and content to build on sales. You may need to create content that reads the rules for entering into a training program or online service.
No matter what the rules are communication via contacting a customer is essential be it via email, phone in reality or messaging.
Great relationships are built on trust, great products and ease of training course sign-up.
Presentation
Now you have made contact with someone, passed some form of communication between both parties, qualified them and then invited them it’s time to think about your presentation. Think about building a presentation that outlines all products and services you sell.
Whether you emailing, talking in reality, messaging or phoning by offering advice you’re offering a broken-down review of your services. Your invite to a live or recorded presentation works wonders and creates an open-ended relationship for Q&As.
You could even produce a presentation in Google Docs in slide format. (It’s That Easy)
Follow-Ups
We all have follow-ups asking why someone didn’t accept an invitation, therefore a few knowledgeable words about products or services work wonders. Once again the follow-ups go something like this:
You contact customers to communicate with them about an invitation to your products or services. Then you invite them to your presentation and if they don’t agree the first time it’s follow-up time.
As you can see all these listed tasks require some sort of Interpersonal Affiliate Development. This term is more widely used in all businesses, also, as the web changes more and more relationships are built with the 7-step system.
Building customer relationships is essential even on the web. It determines what people think about you and your products or services.
Conclusion
The conclusion is more about the actual failure or success of making a person into a customer or not. You may wish to revert back to the follow-up, however, this is not always essential because sometimes people simply won’t sign up.
By asking those that failed to purchase your product could be asked to complete a simple survey about the reason for not purchasing. Once again this takes us down the whole path of the 7-Steps again
A customer fails to purchase so you need to contact them again, therefore this means communicating with them to qualify (a simple yes or no answer) for a survey or presentation about a future offer.
Final Last Words
This process can be utilised in almost every business we build from the foundations, moreover, we use it in everyday life to reach a conclusion. Building relationships is vital on the web to create sales.
It’s a known fact that the internet has suffered from its fair share of scepticism, moreover being overshadowed by fraud or fake news. When a customer trusts your content, reviews, services or products word and mouth often take effect.
Once your company has a realistic amount of online traffic after content inclusion you can begin affiliate promotion. This is where your communication skills move forward to teach customers what you know. Your content must answer questions to help sell products or services.
There is nothing better than communication through the trust to sell, moreover, it’s needed to serve a purpose to reach online success.
MnD
Stephen Jones
Christine
Stephen Jones